China's instrumentation market has been vigorously developed, but at the same time competition is also increasing. Digital instrumentation manufacturers, how to occupy the market share, become a big concern for manufacturers. And new product development has become an effective way to occupy the market one of the enterprises, but not so the innovation and research and development can achieve the desired results. User feedback, market environment, promotion and other factors greatly affected the new R & D enterprises to bring the actual results.

China's enterprise research and development of new products, often caught in a vicious circle. It is blind to follow the trend, a short time it is difficult for users to accept, and not enough strength in the international market to take advantage. This is mainly due to the lack of calm business in China, not enough market pre-research, too blindly follow the trend, the lack of brand promotion, but also the lack of appropriate standards.

Therefore, instrumentation enterprise development also involves an important issue, that is, standardization, improve the industry's standardization level. Enterprise standardization can not only enhance enterprise management, but also to enhance the competitiveness of their products, occupy the market. Of course, this is not perfect with the whole industry standardization work environment also has a certain relationship, part of the standard technical level is low, part of the standard quality decline, the standard revision cycle is too long to adapt to new materials, technology, products and other issues.

Instrumentation enterprises in order to break through this dilemma, it should follow the market trend, to meet the market West, to improve production and management and product quality. Specifically, the instrumentation enterprises should cooperate with government procurement to ensure the quality of teaching equipment, encourage enterprises to participate in product and quality management system certification. Only in this context, vigorously promote enterprise innovation, to adapt to the market, customer service, enhance competitiveness and promote the development of the industry.